Wiglesworth’s Mercantile

  • Logo and Style Guide

  • Exploration for signage, business card, and brick-and-mortar retail needs

Deliverables

Located in the heart of a quintessential New England coastal town, Wiglesworth’s Mercantile curates beautiful gifts and creations made by over 45 local artists, makers, farmers, and fishermen.

Initial Concepts

Wiglesworth’s is not a touristy gift shop nor an art gallery, but somewhere in between. Our first conversation covered the themes of nostalgia and a modern aesthetic and how to reconcile these two ideas at Wiglesworth’s. For the logo, shop owner Anne asked for a wordmark with a memorable component.

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 Did you see the wiggle in that g?
That’s the one.

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Anne does an amazing job curating the mercantile’s selection. Every time we visit, there’s a new artist or creation to see. She’s also willing to reorder gifts not currently in stock, like the farm-grown loofa soap your mom fell in love with last Christmas. If you’re ever in Portsmouth, stop in.

 
 
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