Flourish Strategies
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Flourish Strategies offers policy consulting and project management across the early childhood care and education landscape, working with clients that range from individual daycare centers to the City of Chicago.
Chamomile: humility amidst adversity
Despite their name, Flourish was unsure about incorporating floral visual elements. In the end, the symbolism of chamomile won them over.
With a flourish..
Flourish Strategies wanted to present themselves as professional, calming, and hopeful. Initial exploration and concepts played off the name in two ways:
adding a “flourish”
incorporating floral references