Freelance
Night Shift Brewing
Everett, Massachusetts
Founded in 2012, Night Shift Brewing brews delicious craft beverages including beer, hard seltzer, and coffee. Though they’ve expanded to multiple locations, their values—accessibility, integrity, and evolution—remain the same. And that’s proven through their ongoing public (including virtual!) events and new brews, both of which allow for constant innovation on the design front.
Deliverables
Event branding for print/digital collateral
Package design and creative concepting
Digital/Social support
Pretzel Bier
16oz can label
Photo Cred: Tim Oxton, Creative Director, Night Shift Brewing
A lager with salt and mustard seed…yep, that’s a pretzel beer. This limited run makes an appearance from time to time at the Everett and Lovejoy taprooms.
Valentine’s Day Beer Dinner
Event branding, poster, postcard, menu, social media support
If roses and chocolate are too cliche for you and yours, perhaps a four-course dinner for two at Night Shift’s Lovejoy Wharf experimental brewery and scratch kitchen is more your speed.
Leap Day
Event branding, poster, social media support
As they say on the inspirational 30 Rock episode, live every day as if it's Leap Day and every Leap Day as if it's your last. Night Shift hosted an entire day of celebration to honor 2020’s extra day, back when we were still hopeful about 2020.
Oh My Quad
16oz can label concepts
At 10.6% ABV, this New England Quadruple IPA is worthy of its name. I kicked things off with a few label concepts. The in-house creative team took it to the finish line to create a design Andy Warhol would be proud of.
Final Design. Design and Photo Credit: Night Shift Brewing
Final Design. Design and Photo Credit: Night Shift Brewing
